‘Zarehs’ - derived from the family name ‘Sheraz’
All about luxury - where each piece is designed with a visionary aesthetic approach. A true personification of luxury with elegance and class.
Zarehs was founded by Shakira Pirzada Sheraz, CEO and creative designer. Daughter of H.E Syed Sharifuddin Pirzada, the legal expert had no formal training in fashion design due to the family’s legal background.
The Designer
“I was always interested in high end fashion but I wanted to come up with something more unique which stands out. Having an obsession with getting the perfect colour combos and making sure each piece is a statement piece I can proudly call myself a designer who has created signature styles and designs. The goal was always to be unique; in my case it comes very naturally and spontaneously."
“I have law in my blood being born as the daughter of Syed Sharifuddin Pirzada. However, I have always showed a keen interest in creative art and design even as a child whilst studying at Karachi Grammar School, although later I was doing law at the University of Buckingham in the United Kingdom where I met my husband Sheraz Hashmi (served as a director on the board of OGDCL, a London Stock Exchange Listed Company as well as multiple other organisations including CEO and single owner of Sunbiz Pvt Ltd, a UK OFCOM regulated media company). I was very much inclined towards the creative side."
The high end brand falls under the Zarehs Group Umbrella which was formed primarily to manage, organise and administer its assets. Its founders, Shakira Pirzada Sheraz and Sheraz Hashmi decided to form a Single Family Office in the principality of Monaco with an office in London to create a structure dedicated to assist the different generations and maintain all the assets, shareholding, investments and desires of its founders and their young immediate family. The Single Family Office apart from wholly owned businesses also has holdings in many listed as well as unlisted companies.
All Rights Reserved
ZAREHS
London
Zarehs exudes modern cuts and attractive patterns elegantly put together with meticulous hand embroidery details creating timeless pieces that are handcrafted to perfection.
All our pieces are statement pieces and are impeccably crafted ensembles with artisans skills accentuating the grace of the whole venture. Each piece is a true personification of luxury with elegance.
The pieces entail varied embroidered techniques with sumptuous designs made with highest quality pure fabrics. The designs portray meticulously combined hues with unique hand embroidered motifs.